CRSL Carosello Lab worked with DIM MAK, Steve Aoki’s label from California, on the design of a special package to celebrate the 10th year anniversary of Warp. The song by The Bloody Beetroots feat. Steve Aoki became a global hit in 2009 by mixing electronic sound with rock and punk elements. To express the peculiar style of the song and the premium character of this limited edition we created a very rich and bold range of visual material.
WARP
PACKAGING AND MOTION DESIGN FOR STEVE AOKI AND THE BLODY BEETROOTS ICONIC TRACK.
packaging, motion design
THE ANIMATED TYPOGRAPHY IS TRANSLATED PHYSICALLY INTO A BLIND EMBOSSING THAT ADDS A TACTILE DIMENSION TO THE USUAL FLAT VYNIL COVER.
TORN TYPOGRAPHY AND HANDWRITTEN LETTERS FORM THE ARTISTS ARE PRINTED IN A GLOSSY SILVER INK, CREATING A ELECTRO-PUNK AESTHETIC THAT REFLECTS THE SONG.
THE VYNIL SLEEVES ARE TWO COLLAGES MADE OUT OF STILLS FROM THE ICONIC VIDEO. COMBINING THE FRONT AND BACK OF THE SLEEVES RESULTS IN TWO FULL-BODY PORTRAITS OF THE ARTISTS.
