• Branding
  • Design
  • Film & Motion
  • Web & Social
CAROSELLO built a strong brand framework for a foundation lauched by The Pontifical Council of Culture (the Vatican), with the support of the International Olympic Committee, the Special Olympics and Allianz.
We created a logo and visual system that simbolizes the intersecting values upon which the movement is based. We curated the design of the launch event at the Vatican in 2016 and we are still supporting the foundation through events in Argentina, Scotland, California and elsewhere.
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The logo we designed is a symbol of cooperation and support, like two hands intertwining to form an umbreakable bond: a gesture often used by Mons. Melchor Sanchez de Toca to explain his vision of the foundation.

SSH is a global movement that inspires every organization and participant in Sport to live, think and act in accordance with the “Sport at the Service of Humanity Declaration of Principles”. The whole brand framework relies as well on the foundation’s Six Principles.

The video we directed and animated to introduce the 6 principles to the world.
The opening ceremony at the Vatican’s Paul VI Audience Hall, was led by His Holiness Pope Francis, after words of welcome by Cardinal Ravasi. Key statements were also given by UN Secretary General Ban Ki-moon and IOC President Thomas Bach.

Today the brand continues to be used around the world. The conference became in fact a Foundation and CAROSELLO kept the role of main brand design partner.