• Design
  • Film & Motion
  • Photography
  • Web & Social
A new brand for Q8, with a lively social media alter ego, that redesigns the experience at full-service gas stations with attendants. There’s always someone at Q8 taking care of you and your journey before, during and after your stop at the gas station. Welcome to Q8-4U.

The naming Q8-4U emphasizes the attentions of the brand towards its customers.

The strategy behind the brand is envisioned to accompany the customers on their journeys: before, during and after the stop at the gas station. CAROSELLO created 96 different contents, from videos to articles, cards and gifts to make travel easier, providing tips about fitness, makeup, destinations and kids’ games. The contents were delivered both at the point of sale and on the internet, where we managed Q8 social media accounts.