• Branding
  • Design
  • Film & Motion
  • Web & Social
CAROSELLO worked in close collaboration with the Italian Red Cross to design the visual identity for JUMP, an event held in Milan in November 2019 at the historic venue Palazzo delle Scintille.

JUMP is the annual event where almost three thousand volunteers meet for a weekend of workshops, conferences and debates. The activities are designed to prepare the volunteers for the upcoming year, therefore the name JUMP, that indicates the forward looking attitude of the Red Cross.

The identity employs bold typography and contrasting colors to reflect the energetic, dynamic and even playful character of the event.

The logo communicates the dynamic attitude of Red Cross volunteers.

The visual identity is applied seamlessly to many different digital and physycal supports without losing consistency.

CAROSELLO curated the art direction and the production of all the communication material, before and during the event.