• Design
  • Packaging
  • Photography
Newlat Food asked us to create a new Gluten-Free brand for the Italian market but with international appeal, for future distribution expansion. We evaluated different positionings and created several brands in response to different market needs. After 3 months of research and development with the client, we decided to launch Güdo! Our concept combines the words “Gusto” (Italian for “taste”) and “Good”, cheering the customers up with a smile.

Gluten free and happy to be!

The taglines "Gluten free & happy to be" and "Do it con gusto" immediately became the true driving force of the communication. From the point of sale to the website, magazines and social media, every brand manifestation is always recognizable, thanks to a catchy palette, a distinctive tone of voice and a curated design.