• Design
  • Packaging
Newlat Food commissioned us the repositioning for a dairy company from Apulia, Fior di Salento. The objective was to make the brand more appealing and more recognizable in a market full of competitors. We decided to pay a tribute to the brand’s area of origin, Salento, designing a vibrant and dynamic identity that we paired with a trustworthy, classic crest logo.

Taste the fresh breeze of Salento's countryside.

The logo and visual system are inspired by regional landmarks. Salento is in fact well known by sea lovers as the tip of the Italian heel. It is bathed by two seas and offers dramatic landscapes, tiny baroque villages and plenty of vineyards and olive fields. During spring, thousands of wildflowers bloom in the countryside, creating a breathtaking scenery. We wanted this product to be prominent on the display shelves, while resonating a warm Italian summer sunshine feeling in the consumers' mind.

Local heritage met fresh design.