• Design
  • Packaging
  • Photography
CAROSELLO has been asked to redesign the brand from scratch with the objective of better positioning the product and create proprietary storytelling. We wanted these luxury items to look contemporary yet timeless. We took inspiration from the beautiful city of Rome and used its key elements – such as the Trajan Column, marble, travertine stone and mosaic tile floors – to create a visual system with a great story to tell.

The main task was to improve the overall perception of the products, to position the brand in the luxury field.

From ordinary to extraordinary.

All the photography was created in-house at CAROSELLO.