- Film & Motion
- Web & Social
In 2012 CAROSELLO helped the marketing team at Adidas Italy to create a cohesive experience for their customers. We created a campaign supported by a mobile app and a website. We produced around 100 photographs and 30 videos with the most Famous Italian athletes.
The Ad campaign shows the athletes during their training routines. The experience continues in the app, where each outfit was linked to a training video tutorial performed by the Adidas athletes.Read moreClose
The Adidas Clima Cool spring summer campaign 2012.
The main web commercial is centered on the work out routines of the Adidas athletes. The campaign comprehended 4 other videos dedicated to each of the athletes, plus around 30 video tutorial based on real exercises performed by them.
CAROSELLO decided to strengthen the concept by making the experience continue on a custom app, where the user was encouraged to explore the sportswear catalogue by pairing an exclusive training video tutorial to each of the outfits.
Our in-house production team, lead by photographer and creative director Enrico Caputo created more the 100 striking pictures on a four day set in Rome and Milan with sport celebrities as Daniele De Rossi, Martin Castrogiovanni, Valentina Vezzali, Flavia Pennetta and many others.