06.2017

THE BLOODY BEETROOTS 2017

client
SBCR
year
2017
work
Branding, Design, PhotographyVideo

THE BLOODY BEETROOTS 2017

INTRO

Carosello teamed up with Sir Bob Cornelius Rifo again, to design a new The Bloody Beetroots identity for the artist’s new upcoming album. After travelling the world performing his DJ Sets, Bob is now reintroducing live music, going back to his roots of being a classically-trained musician. With a brand new mask.

SOLUTION

As Bob says, the first new single can be described like “Put a bell pepper in AC / DC’s ass and make them play like reinforced concrete”. We worked side by side with him to create a strong branding framework of impactful photographs (shot by Enrico Caputo) and visuals to support the artist and bring a voice to the new release. We also created a lyric video for the first single of the album, My Name is Thunder.

TOUR & PROMOTION

Photography Enrico Caputo

Styling Irene Lombardini

Photography Assistant & Retouch Alessandro Campisi

MY NAME IS THUNDER

Single Cover

GIFs

BACKSTAGE

Behind the scenes –  shot by Alessandro Campisi

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Stay tuned for more