09.2016

THE VATICAN | Sport at the Service of Humanity

client
The Vatican
year
2016
work
Branding, ConceptDesign

THE VATICAN | Sport at the Service of Humanity

INTRO

The goal was to create a strong brand framework to support the conference and lay the groundwork for the Movement ignited by the conference. The main task was to show the integration of Sport and Faith and how the movement’s 6 principles work together to bring a real change in how sport is teach to the young.

SOLUTION
Carosello developed a concept, “the braid”, based on the integration of Faith and Sports,
and the 6 principles that inspire the Movement.
As a result the Sport at the Service of Humanity logo shows how the 6 principles work together, bringing a real change.
The tone of voice is simple, positive and joyful and it does not refer to Christianity or any other religion.
The braid concept is adopted also in the palette (made of gradients instead of flat colors) and the font (unicase).
This visual system allowed us to create a strong and distinctive brand identity.
CaroselloLab also designed the Humanity Sports Club sub-brand.
It is strategically alligned with SSH master-brand (principles, tone, cross cultural) but with a strong stand alone imagery with commercial applications.

The Braid: Logo Animation

Declaration of Principles: the plenary sessions opening video

The Conference Welcome Kit

Digital - Website | Twitter

Set of Posters: The 6 Principles. Respect | Balance | Compassion | Joy | Enlightenment | Love

Opening ceremony with Pope Francis

Gala Dinner | Vatican Museums

Day 1 - 2 - 3 | Synod Hall & Workshop Rooms