THE VATICAN | Sport at the Service of Humanity

The Vatican
Branding, ConceptDesign

THE VATICAN | Sport at the Service of Humanity


The goal was to create a strong brand framework to support the conference and lay the groundwork for the Movement ignited by the conference. We’ve been asked to show the integration of Sport and Faith and how the 6 principles work together to bring a real change. The tone of voice had to be positive, joyful, youthful and fresh


Carosello developed a concept, “the braid”, based on the integration of Faith and Sports, and the 6 principles that inspire the Movement. As a result the Sport at the Service of Humanity logo shows how the 6 principles work together, bringing a real change. The tone of voice is simple, positive and joyful and it does not refer to Christianity or any other religion. The braid concept is adopted also in the palette (made of gradients instead of flat colors) and the font (unicase). This visual system allowed us to create a strong and distinctive brand identity. CaroselloLab also designed the Humanity Sports Club sub-brand, strategically aligned with SSH master-brand (principles, tone, cross cultural) but with a strong stand alone imagery for commercial applications.

The Braid: Logo Animation

Declaration of Principles: the plenary sessions opening video

The Conference Welcome Kit

Digital - Website | Twitter

Set of Posters: The 6 Principles. Respect | Balance | Compassion | Joy | Enlightenment | Love

Gala Dinner | Vatican Museums

Day 1 - 2 - 3 | Synod Hall & Workshop Rooms

Visit CaroselloLab’s Journal post for a behind the scene on the creation of Sport at th Service of Humanty branding (link here)