SBCR | Branding

SBCR - Sir Bob Cornelius Rifo
Branding, DesignPhotography

SBCR | Branding


Sir Bob Cornelius Rifo, aka SBCR, aka The Bloody Beetroots, is reknown music producer and dj. We teamed up with him on various projects and in 2015 we designed the logo and the visual identity for his new music project “SBCR”.


We wanted to bring his underground, hardcore spirit into the world of electronic music. So we designed a powerwul logo, using analogic techniques. We printed the letters, then we cut them and assembled them together again using a scanner to get the twirled look and feel he asked us for. We shot him in our studio on a plain red background to get powerful contrasted images that could stand out on the venues walls of his shows and on his social media pages.