10.2016

CONTI ZECCA | Rodinò

client
Conti Zecca
year
2016
work
Concept, DesignPackaging

CONTI ZECCA | Rodinò

INTRO

Carosello worked on the naming and the packaging of a limited edition reserve wine from the prestigious winery Conti Zecca.

SOLUTION

Our team worked side by side with the marketing and commercial team at Conti Zecca to create this new wine. The original idea was to celebrate their 500 years of history, without being too literal. Therefore we decided to create something iconic, closely connected to the winery’s regional history, Salento, once known as Grecía Salentina.

A bold packaging for a bold wine.

The naming we came up with is Rodinó, a greek word related to the color red and linked to a local legend: a sombre figure, coming out at night, covered in a red cloak, delivering the purest wine. The main design concept focus on triangle, representing Rodinó’s red cloak. The logotype is bold, with a greek Delta in the middle. We wrote a short poem about Rodinó, which is placed on the bottle side.

The wine is a premium, limited edition reserve, a batch of 4000 bottles. That is why a small secondary label is added to enhance the exclusivity with room for handwritten numeration of each bottle. Gold foil, a marked paper and embossed details were used to emphasize the wine’s premiumness. The bottles come wrapped in a light rice paper, with a big detail of the Delta. This project has been featured, among the others, on The Dieline and Packaging of the World.

Behind the scenes: the printing process.