07.2015

Q8 | Q8 for You

client
Kuwait Petroleum
year
2015
work
Branding, ConceptDigital

Q8 | Q8 for You

INTRO

Our task was to create a naming, a logo and a in-store & on-line storytelling behind the Q8’s manned filling station.

SOLUTION

Naming & Logo: Q8 follows its clients in their journeys,before and after the stop at the gas station. The naming Q8-4U emphasizes the attentions of the brand towards its clients.

Identity & BTL: We designed the logo and identity, shot the adv campaign and created all the BTL materials.

Design & Storytelling:  We created 96 different contents (articles, videos, gifs, etc) to ease people travels, with tips about fitness, makeup, kids games and destinations in Italy. We also designed various gadgets and created an online storytelling related to different categories of drivers. The contents have been delivered through the official website and Facebook page we opened and managed.