CAROSELLOlab| Purosangue

CaroselloLab Xmas Gift 2016
Concept, DesignPackaging

CAROSELLOlab| Purosangue


This year, our Christmas gift is a tribute to creative thinking, passion and craftsmanship. The concept, design, print and packaging of this wine are the result of hard enthusiastic work. Also for the printing session we decided to team up with small local laboratories, getting our hand dirty and having fun with great vintage printing machines.

This is how we wished a Merry Christmas and wild New Year to all of our clients.


Naming: Purosangue – Thoroughbred, a Purebred animal, especially a Horse (literally, Pure Blood)

As an untamable horse stuck in a carousel by a spell, Purosangue couldn’t waste away the freedom he longed for. Born in the wild, where hundreds of acres lie in between two seas, with all the might and great will, he broke away from the iron pole. Even thought the other horses of the carousel tried to dissuade him, he ran away, towards the unknown.

2017 is your year. Live Free. Think Wild.

A gift must be unique.

The bottles are limited to 150 pcs. and we labeled, hand-numbered, personalized and signed each one of them before shipping.

Purosangue label details

Printing process

Shots taken while working side by side with the printers.