04.2014

ITALIAN RED CROSS | Attivamente

client
The Italian Red Cross
year
2014
work
BrandingIllustration

ITALIAN RED CROSS | Attivamente

INTRO
Our task was to create a communication that could link the young and the elderly. In fact, the Italian Red Cross has organized a number of events and activities destined to the population over 65.
SOLUTION
We created a new logotype for the brand “Attivamente” and iconic illustrations for each activity, some posters for general and specific events such as the marathon and the recipe book.

Attivamente / Logo

Attivamente / character design - activities icons

Attivamente / Marathon / illustrations and map

Attivamente / The Recipes Book