Oct 2017

CARACOLLA COSMETICI | Rebranding

client
Caracalla Cosmetici
year
2017
work
Branding, PackagingPhotography

CARACOLLA COSMETICI | Rebranding

INTRO

Carosello worked on a total re-branding for the roman cosmetic brand Caracalla. The objective was to reposition the brand and raise its awareness. We designed a brand new logo ad identity, the whole packaging line, a presentation folder a conspicuous set of photographs and communication materials.

SOLUTION

We wanted to create a clean look and feel, using elements taken from the ancient Rome visual tradition and mixing them with the contemporary style of luxury organic products. In particular we found interesting having a typography inspired by the Trajan columns, patterns by the flooring mosaics of the Batsh of Caracalla and linees inspired by marble textures.

The result is a solid and recognizable brand, with a story to tell and an elegant and fresh look and feel. A brand that stands out on the shelves, due its strong personalty and attention to details.

the new logo and the inspiration behind the project.

before & after