12.2013

AS ROMA | Marketing book

client
MT Services
year
2013
work
Branding, DesignPackaging

AS ROMA | Marketing book

INTRO

Our objective was to increase brand loyalty with current sponsors and captivate potential partners by establishing an emotional bond.

SOLUTION

CaroselloLab reinvented the As Roma Marketing book to get potential partners more involved during the presentation meetings, turning the conference room in a soccer field.

A great design creates a great experience.

The book proudly stands on built-in soccer cleats over 4th generation synthetic soccer field grass.

The graphic design of the pages mix classic Roman typography with a contemporary look and feel of the pagination.

The chapter names are keywords related to the field of play, and are supported by portraits we shot of the most representative players, covered in sweat.