CAROSELLO x Designers Against Coronavirus
All the posters we created for our initiative Designers Against Coronavirus.
You show real life from a very personal perspective. There is a serialism in your works we really like. Do you plan everything in advance before hitting the set or you just go with the flow?
It’s probably going to sound really odd, and perhaps somewhat of an understatement, but I’m a very messy person, I go through twisted paths to get to the final visual results. I actually kind of like my process, which is driven by a mix of a very clear idea of taste and content, in the beginning, then urgency (and a reaction to that urgency) get thrown into the cocktail, producing unexpected outputs and then as a final step the editing process, what stays in and what stays out, I think this is what makes it my own result. I like to put myself in uncomfortable situations and think about how to deal with them while I am at it, with some safe point being previously set.
Craftmanship, technology and nature seems to be your favorite subjects. Is there a personal story behind it?
I grew up in a very work-driven environment, its seemed like the most important aspect of personal life, more than other leisure passions. I didn’t really know what to do with this background feeling, with this sort of knowledge until I started working with photography. I was never really interested in carrying on my family profession, but I became fascinated with the concept of work, with the efforts men do in order to be and feel accomplished and useful. These subjects are beautifully represented in the technological aesthetic, in design, in architecture and they become really powerful when confronted with nature. That’s when the scale, the contrast is revealed.
After spending a few years in California, you decided to move back to Italy. Can you tell us the main differences between the two industries and what affected your decision the most?
Since the first day in the US I saw that choice as a temporary one. I wanted to try this life change but never thought it was going to be permanent. I feel a strong connection to my homeland and hometown, it means a lot to me to be reassured about some things that have been the same and virtually are always going to stay that way. I lived the US industry, it is professional and competitive and very focused, yet I love the European one, its beautifully aleatory, unpredictable and more fitting to my approach.
A curiosity from your internship at David La Chapelle studio?
Best catering service ever.
What is the best moment during a shoot and what is the worst?
BEST: Doing what you love with the people you like/love around you
WORST: Traveling when sleep deprived or sick. (With Teo my assistant we always joke about this. The motto is “nonsimollauncazzo”.
What makes you angry?
5 (or 3) tips for young photographers out there?
Avoid work or being associated with projects, clients, situations that you consider despicable, uncool and toxic. Even at the early stages of your career, they are really difficult to purge out down the road and the internet does not forget.
Invest the right amount of time in your work, there are other things much more important out there.
Invest absolutely all you’ve got in your work, there is nothing more important.
Let’s talk about your equipment. I’m curious about your habits. Did anything change through the years?
I like to shoot changing cameras, from reflex to medium format, but keep my lighting setup really simple, most of the times I use two or three really hard sources. Even more often I try to make everything fit in one backpack, it makes it much easier for traveling.
A dream project you wanna work on?
I’m working on a documentary movie with my colleague and director Edoardo Vojvoda about Artificial Intelligence. This completely self funded project (for now) is taking us to places I’ve never been and work with a new attitude for me.