About

Carosello Lab designs brands. Their strategy, personality and behaviour. Their visual outcome. The stories they tell.

With a team of excellent thinkers, visual artists and designers, we create meaningful stories for brands and companies that aim to be exceptional.

Enrico Caputo

Founder and Creative Director

Enrico is an art director and photographer from Rome. Curiosity and instinct brought him to start CaroselloLab in 2008. Since then he started a journey full of challenges, new experiences and great opportunities that formed his multidisciplinary knowledge.

He worked on campaigns, brand identities, events, products launches, web-sites, photographs and tv commercials for local, national and international clients in the fields of food, sports, finance, beauty, music and entertainment. Today he leads team with a clear vision, that mixes strategy, creativity and attention to cultural changes to create unique and meaningful brands.

Art Director and Designer

Kim has a MA in Information Design at Design Academy Eindhoven and 9+ years of experience in the field, working in the Netherlands, Florence, Venice and Milan. In his practice he combines aesthetic research and a great focus on content, engaging in small and large projects in commerce and culture.

Federica Apa

Project Manager

Art historian borrowed by the communication field, with a strong background in the fashion industry. Passionate about vintage and music, she wants to rearrange your wardrobe and to give you great playlists to start the day with the right foot.

Iridiana Luppi

Copywriter

The one who writes stuff. Grown up between videogames and books, now she loves binge-watching TV shows and adv commercials too.

Alessandro Campisi

Photographer and retoucher

He can resolve any problem related to lighting. He’s not an electrician.

Luca Porracchia

Graphic & Motion Designer

Hispanic-Filipino mother and Italian-French father. Luca is literally a mix of cultures. Thanks to these origins he has always had a very broad vision of the world that never stopped at appearances alone. Over time, this has been joined by a great desire to discover and learn new knowledge related above all to the world of visual design.

Riccardo Fuccelli

Graphic Designer

Communication Designer native of the “Middle Earth” of Italy and grown at Politecnico di Milano. Passionate about typography and calligraphy, intrigued by a lot of stuff. In the constant seek for contaminations between disciplines and visual styles to try to guess their conversations.

Our approach combines research and strategy with intuition, craftsmanship and technology. Guided by honesty, artistry and pragmatism, our goal is to create a beautiful and unparalleled experience for your audience.

services

brand strategy

positioning

essence

storytelling

brand identity

naming & logo

visual identity

verbal identity

brand design

packaging

web design

editorial design

advertising

branded content

photography

video

illustration

animation

fields of expertise

food & beverage

sport, apparel & beauty

culture & arts

entertainment

finance & banking

non-profit

Welcome to Carosello Lab. Our work space encourages multi-disciplinarity to facilitate our creative process and to constantly experience the new. From cozy areas for brainstorming and breaks to a 100sqm photo studio for content production: every space is designed to give us the opportunity of bringing our ideas to life.

Carosello Lab in four words.

Experience

Our everyday design practice is based on a multidisciplinary approach and the contamination of different cultural experiences.

Observation

Social change, trends, personal research: we metabolize a rich flow of information and use it to create a solid strategy for each project.

Imagination

Our most powerful tools are ideas. And how they apply to business to shift existing paradigms.

Craft

We are perfectionist, we crave for beauty and details. We feel the urge for innovation but we’re still in love with our italian design heritage.

we have been working with

Have a project in mind?
info@carosellolab.com